Second Facebook Ad

Tried some new things in the new ad.

• Separated mobile and desktop for US.  Appears that for desktop we were getting clicks for less than half the price, $.09 / click instead of $0.22
• Made a US and non-US add that include people who like Pokemon

I don't like the fact that I had to continue my old ad "Campaign".  Campaigns, I guess, are defined as who you are targeting rather than a span of time.  Anyway, here were summarized the stats for the last time I ran the ad:

WEBSITE CLICKS?

291

REACH?

15,931

FREQUENCY?

1.75

TOTAL SPENT?

$94.35

AVG. COST PER WEBSITE CLICK?

$0.32

-----------------------------
UPDATE
-----------------------------

The Facebook ad has been running for two weeks now.  Splitting the ad didn't seem like it worked well, the mobile was costing $0.35 / click, and Desktop one by itself wasn't doing much at all.  So I went back to the old one and its been doing great!  The average cost per click went down to $0.25, so we're getting a lot more volume of clicks each day for the same daily price as last time.

Spring Promotion Push

Although we're back to getting sub-40 degree nights and frost advisories in Kansas, the weather was really nice last week.  With the nice weather coming, we're doing a Spring push on the promotions.  Kathleen is contacting a lot of geocaching club presidents to ask them to try it and send out an email to the their members and/or post on Facebook.  And I'm going to run another Facebook ad with a budget at least as big as our last one, maybe $150.  So we'll see how much those help in the next few weeks.

Here are some benchmark stats:
Apple downloads: 653 lifetime
Android downloads: 189 current / 633 lifetime
# "active" (not test or failed registration) users in database: 917
# on Legends board: 261
Monsters found: 3726
Vimeo video views: 579
YouTube video views: 470 (in Eric's account: 48)

------------------------------------------
UPDATE
------------------------------------------
As I mentioned in the UPDATE for the Facebook ad, its been doing better than last time. Plus Kathleen has talked to many cooperative geocaching club leaders too.  I'm not even sure we've seen results of those contacts because a few leaders said they would try it and then pass on to the club, or review with leaders, or whatever.  And some have *thousands* in their clubs.  But still, lots of activity in last 3 weeks.  Here are some updated stats:

Apple downloads: 775 lifetime
Android downloads: 329 current / 820 lifetime
# "active" (not test or failed registration) users in database: 1117 (increased by 200, over 20%)
# on Legends board: 343 (increased by 82, around 30%)
Monsters found: 4139
Vimeo video views: 720
YouTube video views: 498 (in Eric's account: 59)

That's all only translated to $16 worth of purchases so far, but more could come in later as people run out of free nets. (2ND UPDATE: The day after posting this UPDATE, 4 purchases came in for $17.99 each! So make that $88 gross that the ad has brought in, minus 30% for Google and Apple)

Re-Reclassification (Troll Reclassification Reversed)

That was a bummer.  I didn't do enough (any?) testing before I did the troll reclassification several weeks ago.  But finally decided I wanted to run a test this past week.  I created a new account and went out and found a few Level 1 monsters so that I progressed to Level 2, which was now the hybrids.  I went to the Level Details page, and there they were...the Trolls.  I had thought for sure that everything related to monster levels was driven from the server, so I thought the reclassification changes I made on the server would be enough.  I forgot that on the Level Details page I had hard-coded the levels for each monster in order to show all the monsters for that level.  I guess I was just trying to avoid making one more server API call.  That's what I get for taking shortcuts.

I thought about posting an announcement to Facebook that the reclassification was being reversed, but I decided just to keep it quiet since most people won't notice.  It appears that there were only two people who were Level 2 and had found reclassified monsters.  I just promoted them and then made the database changes to assign the new levels back to what they used to be.

Latest benchmarks: 892 active accounts, 254 on the Legends board (including my new test account)

  BACK TO LEVEL 2 :-(

BACK TO LEVEL 3 :-(