Second Facebook Ad

Tried some new things in the new ad.

• Separated mobile and desktop for US.  Appears that for desktop we were getting clicks for less than half the price, $.09 / click instead of $0.22
• Made a US and non-US add that include people who like Pokemon

I don't like the fact that I had to continue my old ad "Campaign".  Campaigns, I guess, are defined as who you are targeting rather than a span of time.  Anyway, here were summarized the stats for the last time I ran the ad:

WEBSITE CLICKS?

291

REACH?

15,931

FREQUENCY?

1.75

TOTAL SPENT?

$94.35

AVG. COST PER WEBSITE CLICK?

$0.32

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UPDATE
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The Facebook ad has been running for two weeks now.  Splitting the ad didn't seem like it worked well, the mobile was costing $0.35 / click, and Desktop one by itself wasn't doing much at all.  So I went back to the old one and its been doing great!  The average cost per click went down to $0.25, so we're getting a lot more volume of clicks each day for the same daily price as last time.