Spring Promotion Push

Although we're back to getting sub-40 degree nights and frost advisories in Kansas, the weather was really nice last week.  With the nice weather coming, we're doing a Spring push on the promotions.  Kathleen is contacting a lot of geocaching club presidents to ask them to try it and send out an email to the their members and/or post on Facebook.  And I'm going to run another Facebook ad with a budget at least as big as our last one, maybe $150.  So we'll see how much those help in the next few weeks.

Here are some benchmark stats:
Apple downloads: 653 lifetime
Android downloads: 189 current / 633 lifetime
# "active" (not test or failed registration) users in database: 917
# on Legends board: 261
Monsters found: 3726
Vimeo video views: 579
YouTube video views: 470 (in Eric's account: 48)

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UPDATE
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As I mentioned in the UPDATE for the Facebook ad, its been doing better than last time. Plus Kathleen has talked to many cooperative geocaching club leaders too.  I'm not even sure we've seen results of those contacts because a few leaders said they would try it and then pass on to the club, or review with leaders, or whatever.  And some have *thousands* in their clubs.  But still, lots of activity in last 3 weeks.  Here are some updated stats:

Apple downloads: 775 lifetime
Android downloads: 329 current / 820 lifetime
# "active" (not test or failed registration) users in database: 1117 (increased by 200, over 20%)
# on Legends board: 343 (increased by 82, around 30%)
Monsters found: 4139
Vimeo video views: 720
YouTube video views: 498 (in Eric's account: 59)

That's all only translated to $16 worth of purchases so far, but more could come in later as people run out of free nets. (2ND UPDATE: The day after posting this UPDATE, 4 purchases came in for $17.99 each! So make that $88 gross that the ad has brought in, minus 30% for Google and Apple)