Saturday, January 26, 2013

Marketing Refresh including video

This week Kent and Joshua focused on marketing and did a great job!  When I first built the site, my main focus was making it an extension of the game, so that logging in on the site you were able to see all the same data as on the phone.  Kent and Joshua looked at other web sites for mobile games and found that they were really more about marketing.  They also pointed out that there wasn't much need to do things on the site that you could do on the phone already.  So we shifted in the marketing direction.

The site looks great.  Below are some before and after shots of the home page.  And most notably, Joshua made a hilarious promotional / instructional video which is highlighted on the new home page.


 (As a funny aside on the video, we first tried posting it on YouTube on an account that was connected to my Lanitek Google Apps account.  Maybe it was something related to Google Apps, but we could not figure out how to make a channel or upload the video on that account.  So Kent and Joshua made a Vimeo account.  Well, turns out the Google Play store will only let you specify a promo video if it is hosted on YouTube.  I've come to expect that kind of thing from Apple, but it surprised me that Google did that.  So we made a totally new GMail / YouTube account for MonsterCache, and then we were able to upload the video there.  And its still on Vimeo too).

BEFORE:
AFTER:


No comments:

Post a Comment