Pricing

Started a conversation about pricing for our In App Purchasing today.  All of our In App Purchasing products will be bundles of coins.  The question is how much to sell each bundle of coins for.  Here were my thoughts on it today:

We definitely want to offer better value for higher amounts.  My first idea was:

$3.99 - 100 coins

$5.99 - 300 coins

$7.99 - 500 coins

But now I think that is too high.  With 100 coins, you can currently buy 13 nets (10 nets for 70 coins and then 3 single nets at 10 each).  So that means $4/13 nets = 30 cents / net.  That seems like quite a bit to charge.  Especially since people have been easily getting 13 in a week or two at the start.  So I'm thinking either 2.99 or 1.99 for 100.  I like $1.99 because its little enough that I think people will do it. Maybe

$1.99 - 100 coins = 2c / coin = 15c / net

$3.99 - 300 coins = 1.3c / coin = 10c / net (or less with bigger net packages)

$5.99 - 600 coins = 1c / coin

$8.99 - 1000 coins = .9c/coin

If we also have bulk buying options of nets for coins, then someone could probably buy about 200 nets for 1000 coins / $8.99.  I like the idea that if you're willing to spend $8.99, you can play *almost* indefinitely   Matt has gone WELL over 200 nets with his GOD account though, so the real dedicated users may still have to pay more.

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Kent agreed that $1.99 is a good starting point.  He indirectly brought up the issue of consumables vs. non-consumables.  Since our Silver and Mirror items do not diminish, we could sell them as non-consumables in the app store.  But I kinda like keeping it consistent with just selling coins.  We'll see.