Sunday, March 17, 2013

Promotion ideas

As I mentioned, we had 21 players when iOS launched two weeks ago (we decided not to hide anyone on leader board based on activity, yet).  Kent and I sent out some emails and Matt has been telling people, and now we're up to 36.  Still not growing as fast as I'd hoped, so now we're talking about some other promotional ideas.  So far,

  • I ordered 1500 color business cards from Vistaprint to hand out to people at Planet Comicon, or anytime.  They always have great deals on business cards.  We uploaded our own design, full color, front and back.  1500 was around $50 with shipping using one of their coupons.  Here it is:


  • Matt has this week of for Spring Break, so he wants to put up some fliers at some game stores and other places.  So I made a basic black and white flier that I think looks okay.
  • We looked into printing 8x10 card stocks pictures of monsters to sell at Planet Comicon.  They were about 50 cents each online, but it seems scary to order online without seeing finished product. And that was for a batch of 100 of same picture. Kathleen found we could get 5x7s at Kinkos for about the same price, but in smaller batches of 25 per picture, and we can see before we order.  So we'll do that and get 100 to try to sell for $5 each at show
  • Also going to get a banner to hang on table at show for around $50.
  • Kathleen still hasn't sent her email out to people, so that will definitely help too.
  • Eventually, I will run a Google AdSense ad too.
It will be very interesting to see how each of these things does and what the # users / dollar spent will be for each one.

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